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Driving high economic impact, that stays in your region


The team here at Bay City Events really know what a true activation, with high economic impact that stays in your region means!
“When I think activation, I don’t think about giant chess sets, food trucks and out of town supplies that take the money spent back up the highway, after the event”
says Hugo T, Company Director.
True activation is a fully integrated, high-yield, high economic impact event, put together by the team at Bay City Events.
This means your traders, your businesses, your restaurants, your caterers, and your suppliers, staying in your local accommodation, spending money in your town and your region.
Naturally where shortfall occurs we have the networks in place to bring in and top up additional supplies where absolutely required, but we prioritise local money staying in the local regions.
Bay City Events have the access to the talent pool of entertainers from Australia and overseas, as well as the networks in industry and tourism, hospitality and events that it takes to create a true high economic impact activation of your town or region.
Book a session with our Founder and Proprietor, Hugo T Armstrong, and let him customise an activation event with genuine returns that can be measured and acquitted to you, your partners in business, your council and/or your stakeholders.

Activation Enquiry

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Preferred Suppliers

We have an extensive network of suppliers that can make your event memorable. 

Safety First Event Services

Safety First Event Services has all your safety needs covered. Our qualified Safety Officer undertakes your pre-event emergency management planning and on-site event safety work.

One Rabbit

One Rabbit are a team of experts in digital lead generation and online marketing strategy for professional service firms.

Of course we will make you look great, that’s a given, but our focus is on providing our clients with an online presence that delivers targeted quality new business leads.

Music Workshop

With over 30 years in the music retail and hire business, you can be certain that Music Workshop can provide just the product you are after.

Bellarine Catering

Our business is fun, fresh, wholesome and affordable just like our food. We believe in good simple ingredients and when done well, tastes and looks amazing! With a number of passionate cooks at the helm we can create a perfect menu for your function, event or wedding.

Geelong Coastal Hire

Specialising in the supply of toilets, crowd control barriers and temporary fencing for events and the building industry.

Undercover Marquees

Specialising in weddings, sporting events, festival or just back yard BBQ with friends, Undercover Marquees has become the communities premier boutique marque hire company providing a cost effective solution for any type of function or event.

Hume Protection Group

For all your Geelong commercial security needs see Hume Protection Group – guards, mobile patrols, crowd control, alarm monitoring & installation.